Maria has ten years of experience in strategic marketing management and communications for service companies in Colombia, focusing on promotional strategies and communications to potential clients, customers, and the general public. Her professional career path in marketing started within the banking sector in Grupo Aval, the biggest financial holding group in Colombia. As marketing director for Araújo Ibarra, a trade consulting firm, Maria developed web strategies and other e-service platforms for clients around the world. In her most recent position as marketing and communication manager at Cárdenas & Cárdenas Lawyers, a large law firm in Colombia, she led marketing projects that defined the firm’s identity and created an introductory campaign of their new brand.
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