Sustainable Worlds: The 2015 Bentley Research Colloquium
5 Questions to Ask During a Graduate School Open House
If you’re taking the time to attend an open house for a graduate school, make sure you’re prepared. Research the school ahead of time and figure out what questions to ask.
Although Can (John) Ahtam, Bentley University’s assistant director of graduate admission, encourages any number of questions (“It’s never too many”), here are his top five.
Bentley's Graduate School of Business is hosting an Open House on November 7th, where you will meet the director of your program, speak with current students, faculty, and admissions staff. You'll also have the opportunity go on a campus tour, attend a mock class, and take part in a trading room simulation. Details and registration here.
1. What are the admission requirements?
Although online resources will likely outline the requirements, there’s no “one size fits all.” If you already are applying with an existing graduate degree you might be waived from the GMAT/GRE requirement not certain courses.
2. How do courses relate to the current or future industry?
Program directors and faculty members should know what kinds of skills companies (like the Big Four accounting firms) are looking for, and what will get you there. Career Services can help too, and may go a step further to identify industries and positions with the most demand or companies that recruit from this program.
3. How intense is the program?
Students and alumni have first-hand experience in the daily routine and the intensity of the program. Is the course load manageable if you have a job and family? Will it work with your lifestyle?
4. What are the other students in the program like??
Each program has a different profile. Explore issues such as the average age, diversity and average years of work experience. Once you meet some of your potential classmates and alumni, you’ll get a feel for whether they’re on the same page with your goals, and how they can open you up to new learning opportunities.
5. What does the university’s career services offer?
Students and alumni can share the kinds of advice they’re getting and available resources. Does career services know you by name? How will you be connected to the alumni community and potential employers? How will they help you find the right job? Bentley’s Graduate Career Services, for instance, includes employer information sessions, a virtual career center, and online job databases and boards. Career advisers are closely connected to both employers and graduate students.
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Article: Bentley Professor Leads Effort to Detoxify Local Child Care Centers
Article: Making the Case for Science
Natalia Gabrieleva
Test Test
Broad Domains
Each year, more than $2 trillion is spent on health care in the United States, and that number is rising. Science is a big business and its only getting bigger
Succeeding in this new bio-economy requires a synergy that’s lacking in traditional education. An intellectual literacy that spans science and business — from chemistry to venture capital, molecular biology to market analytics.
At Bentley, our distinctive fusion of world-class natural and applied sceince curriculum with the best of the business is producing the informed health-care and biotech leaders of tomorrow. Our students don’t just know how the latest cancer drug works, they know why it’s relevant to the consumer, the process needed to get it approved and regulated, and how much money it’ll make in its first year on the market. They know that the health care industry involves more than medicine: it’s taxation, public policy, management, marketing, accounting, and economics, too. In the Natural and Applied Sciences at Bentley, great science is just the first step.
We offer majors in Health Studies and Sustainability Science. Paired with a second Business Studies Major, you’ll develop a strong background in science with the practical knowledge of how that work connects to the business world. Or, you can pair your business major with a second Liberal Studies Major in either Earth, Environment and Global Sustainability or Health and Industry, giving you expertise in two leading fields that will separate you throughout your career.
CUSTOMIZE YOUR PATH
CAREERS
Bentley students graduate well prepared to work in the world of science, thanks to a wide variety of relevant courses and majors, including Health Studies. They continually build upon their strong business foundation and develop the skills and knowledge needed to make an impact on this innovative industry. Below is a sampling of health-care related positions held by Bentley alumni.
Think Like a Shrink to Succeed
Digital Health Data Matters for Cancer Survivors
Catherine Gianino
Cory Coder
Courtney Hough
Fedorowicz Facilitator of the AIS Senior Scholars College
Jane Fedorowicz (IPM, Accountancy) was named facilitator of the AIS Senior Scholars College, which comprises the top academics in Information Systems, globally.
Jane Fedorowicz (IPM, Accountancy) was named facilitator of the AIS Senior Scholars College, which comprises the top academics in Information Systems, globally. The AIS Senior Scholars College members meet annually at the International Conference on Information Systems and host a number of panels and workshops for their members or to conference attendees. They are also responsible for having established the “Basket of 8” top IS journals, establishing a common core for all other IS journal rankings. Membership of the AIS Senior Scholars’ College is by invitation only. (November 2015)
Why a Business University and Its Students Should Be Invested in Healthcare Reform
Grad School To Google: Two UX Student Success Stories
We recently shared an article about companies that have hired Bentley graduate students upon completing their degrees. Today, we want to focus on one of those companies in particular—Google.
Several of our technology graduates have made their way into the ranks of the internet giant, and we’ve highlighted two of them here. Take a look at what it’s like to get hired at Google, what these two men do, and why they love their jobs.
Tomer Sharon
Tomer Sharon graduated from Bentley with a Master’s in Human Factors in Information Design (think of it sort of like a UX degree) and began working for Google Search in 2008 as a User Experience Researcher. He provides insights into product users, their perspectives, and their abilities, along with doing plenty of research on a daily basis.
Below are excerpts from an interview with Tomer, conducted by Hillel Fuld.
“I’m a researcher, so I either plan research, actually do it, analyze the results, or create some kind of communication around [it]. Most importantly, I follow up to see that people actually do something about the research we did together.”
Tomer enjoys working for Google, but not for the reason many people assume makes it a great place to work (perks like ping-pong tables and indoor swimming pools).
“I’m used to all the amenities [like] food and everything, but these are not the most important things. The most important thing, in my mind, is the ability to do the right thing. I worked in a lot of companies before, and there were always a lot of excuses for why not to do things. Here, if you think something is the right thing to do, you can do it. That’s what I love about Google.”
How can you make a good user experience (UX) today, according to Tomer?
“Solve a problem people really care about: Design and UX are not just about how a product looks and works. It’s also about the problem it attempts to solve. If your product doesn’t solve a problem people care about, it is most likely your business fails. You’ll waste your money, you’ll spend time you can never get back, and you’ll be taking a huge risk.”
Check out the full interview with Tomer here.
Ben Huggins
Ben Huggins graduated from Bentley with a Master’s in Human Factors in Information Design in 2013, and began working for YouTube (a subsidiary of Google) as an Interaction Designer in 2014. He believes that understanding human behavior is the key to great design and that the user should be a designer’s first priority.
“At YouTube—and throughout Google—our job is about connecting people with the world’s information and with each other. These products have an impact on millions of people every day, which is amazing. But it also means that we need to design for the user above all else. Not just because it’s our job to build good products, but because we have a responsibility to the people who depend on it every day to create, connect and share.”
Ben says at YouTube, UX design is less about the mundane computer work and more about problem solving on a daily basis.
“Some people think we spend our days pushing pixels and arranging post-its on the wall. In reality, 90% of UX design is about making difficult decisions—lots of them, all day long. It’s about working with a team to constantly challenge your own ideas, even when you think you have the right answer.”
In reality, 90% of UX design is about making difficult decisions—lots of them, all day long.
TWEET THISWhat does Ben love most about his job as a UX designer?
“I’m still shocked that I get to wake up every day and build things. It’s a hard process, but in the end we have a chance to make a positive impact on people’s lives. That’s pretty rad.”
Check out our full interview with Ben here.
Ready For A Career Like This?
As user experience designers, Tomer and Ben both share a love for research, problem solving, and making products that consumers truly love. They also understood the importance of learning the methods and processes that drive great design—which is why they chose to get their master’s degrees in Human Factors in Information Design. If you’re ready for a meaningful career like this, a master’s degree in technology, UX or data & analytics could be the right move for you.
Photo Gallery
Please click here to view our photo gallery from the International Summer Institute at Bentley.
Cory Coder
Meredith Gorski
6 Industries That Big Data Is Quickly Taking Over
According to the Advanced Performance Institute, if we gathered all the data from the beginning of time to the year 2000, it would be less data than we generate now in a single minute.
Today, our best estimates suggest that at least 2.5 quintillion bytes of data are produced every day. (That’s 2.5 followed by 17 zeros!)
All of this data is starting to make a huge impact on the way information is gathered, how companies are run, and the way we live. It’s also transforming many industries and the way they function. Here’s a look at how six of these industries are being influenced by the big data trend.
6 Industries Overtaken By Big Data
1. Marketing
As we recently discussed in our article What Is The “New” Master’s In Marketing?, marketing has undergone some drastic changes. The endless streams of data that are now available to marketers are clueing them into all sorts of behavioral information about consumers’ searching, shopping, and purchasing habits—this is changing the marketing landscape from a product-focused approach to a customer-focused one.
Marketers today are using data analysis to create more meaningful campaigns for both their company and their customers, and data analysts are playing much greater roles in influencing current marketing decisions.
2. Customer Service
Marketing analysts and customer service representatives are analyzing that same data to better understand why customers do what they do, and they’re using it to improve service and experience.
By collecting vast amounts of data about consumer habits, preferences, and interactions, and analyzing it for predictive behavior, companies can apply insights to both new and existing customers that provide better shopping and buying experiences. With big data, you can now meet the needs of the customer before they have a chance to tell you what those needs are.
3. Product Development
Because marketers and developers now have very specific data about what consumers want, they can use it to create products that truly meet the needs of the customer and provide the experience they desire. This has opened up the job of a user experience (UX) designer.
UX designers use big data to be proactive rather than reactive to market trends. By incorporating this data into the product development process, they encourage creativity and agility, as well as leverage the most current information to create relevant products.
4. Finance
The finance industry is using big data in big ways—particularly to inform better investment decisions with consistent returns. It’s also helped fight financial fraud. Banks and financial analysts can now routinely analyze things such as account balances, spending patterns, employment details, location, and the speed at which you slide your credit card to determine whether transactions made are fraudulent.
Something else that has become possible with the big data trend is algorithmic trading, the process of computer programs executing financial trades at speeds and frequencies that a human trader can’t. The mathematical models within these computer programs make trades at the best possible prices and times, which reduces manual errors due to human behavioral factors.
5. Human Resources
According to Forbes, more than 60% of companies are now investing in big data and analytics tools to help make their HR departments more data-driven.
Through online activity, websites, forums, and social media, human resource professionals can now compile enormous amounts of data about companies and individuals on an external level. Things like performance reviews, training, workflows, and internal correspondence help them collect data about their company on an internal level.
Harnessing all of this data is helping HR professionals locate talented employees, retain workers, and identify ways for their company to save money. It’s also clueing them in on key behavior and performance metrics—something that is very beneficial to HR departments.
6. Psychology
When it comes to psychology and human behavior, big data is making huge waves. Technology like smartphones and wearable sensors can collect information on factors such as physical activity, social interactions, and geographic location, all without disrupting the user or requiring their time or energy. This drastically reduces the chance for human error when it comes to manually reporting data.
Social media is also playing a huge role in the industry. Because people share intimate details on these platforms (and share them often), research companies and psychologists can analyze particular actions for emotion and sentiment about issues, brands, products, and more. They can also analyze relationships and interactions—the ways in which people relate, whom they relate to, and how and when they relate.
Companies in all industries are beginning to hire psychologists to help make sense of these mass amounts of data and turn it into meaningful information for both their company and the population in general.
Is A Career In Big Data Waiting For You?
As the future of big data continues to grow, so will the need for skilled analysts who can make sense of all this information. Many professionals are realizing the abundance of careers opening up in these fields (in fact, the U.S. is currently anticipating 190,000 unfilled analytics positions over the next three years), and are beginning to seek the skills necessary to fill them.
If you want a career in big data, the best place to start is getting your master’s degree. You’ll learn the skills necessary to manipulate and interpret data, which will make you a prime candidate for any job in the field of analytics.