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Want to get a marketing job? Get relevant.

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What’s the most essential part of a college education in an economy where graduates are still finding it difficult to find jobs?

“There’s a simple answer,” says Bentley University’sIan Cross, who teaches marketing and heads up the institution’s Center for Marketing Technology.

“We need to provide students with the tools they need to make an immediate contribution at the firms that hire them.”

That doesn’t mean that there isn’t a place for theory in college courses, he emphasizes.  But businesses want students who are not only well educated but have learned by doing and know how to apply their knowledge in ways that will help the business, Cross declares. “Theory is always running behind practice. It’s the application of learned skills that leads to new theories of business that we are also analyzing academically, using data garnered from CMT projects.”

Students in programs such as Bentley’s Master of Science in Marketing Analytics therefore not only need to master theory in areas ranging from marketing research to psychology to consumer behavior, they also need to be able to use the digital tools that transform theory into practice, even while the tools are transforming the marketing profession itself.

“Marketing students today need to know how to use Google Analytics, Search Engine Marketing and Optimization; they must be able to create and optimize Social Media campaigns in Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, YouTube and more, Cross says.  “They need to know how to analyze user experiences, develop websites, and create personas that will define an inbound marketing campaign using a HubSpot platform.  They need to know what content marketing is, how to create a content calendar, operate a customer relationship management system, establish metrics that define success, and execute strategies that achieve marketing goals, based on data-driven objectives and tactics.

You might think such advice is obvious. But too many colleges believe that academic reputation alone will win their students jobs, the former marketing executive exclaims.   And nothing could be further from the truth.

What should every student in the world be thinking today? Cross asks.  “What do I need to do to be relevant and how do I add value?” is his answer.

That applies not only to the classroom but especially to internships.  Colleges and students need to be insistent about the type of experience students will have.  Students need to gain exposure to cutting edge practices.  Of course, some of them, Cross says, may actually be able to show the companies a thing or two about the latest in best digital practices.

Cross is a firm believer in Bentley’s Corporate Immersion opportunities that bring corporations into the classroom to work with students on real life business situations.  Recently his undergraduate students partnered with Resolution Media, an Omnicom company, and Hubspot, the inbound marketing pioneer, on campaigns that were built around measuring digital results. Students became tool-certified and applied their learning to build B2B and B2C campaigns for partners including Liberty Mutual, Sperry Topsider, New England Coffee and others.

What really opened the Bentley faculty member’s eyes was that both Hubspot and Resolution Media have created their own learning platforms with original content and content from the leading social companies.  That means that they are providing the hands on education that their new hires needed to succeed – and weren’t getting in school.  

“I think there’s a lesson here for higher education,” Cross says.  “I am establishing relationships with companies to bring their own curricula into the classroom. We have an advisory board that includes senior executives from companies like Resolution Media, Havas Media, and Johnson & Johnson as well as entrepreneurs and thought leaders on the front line of digital marketing. The goal is to stay relevant, teach our students the principal digital tools they need to be successful and, in so doing, to make them even more valuable to the companies that will be hiring them.” 

Cross says that while his bias in favor of applied education is firmly rooted in the realities of the digital age, it’s a philosophy with a century-old pedigree at Bentley.  When Harry Bentley decided to leave Boston University to open his own school of accounting, it was because he believed that there was a better way to teach students about how to actually practice the profession, Cross points out.

 Students today need to learn how to practice their chosen profession every bit as much today as they did back then, Cross insists.  In a digital economy, he adds, companies want evidence not only of what a student knows but what a student has done or accomplished.  And it takes a firm grasp of the tools of the trade to provide the right answer. 

News Category: 

Adjunct Associate Professor Rick Frese Remembering Lincoln on the 150th Anniversary of His Death

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Adjunct Associate Professor Rick Frese delivered excerpts from Ralph Waldo Emerson's powerful eulogy mourning the assassination of President Abraham Lincoln at a tribute to honor the 150th anniversary of his death at the First Parish in Concord, MA.  Professor Frese is the author of "Concord and the Civil War: From Walden Pond to the Gettysburg Front."

  

Senior and Spanish Studies Major Alexandra Missirian to present at the LASA 2015 in San Juan, Puerto Rico in May

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Alexandra Missirian’s paper "Mapping Wounds: Planning as Violence in Argentina's Dirty War" discusses testimony as an integral part of national healing in post Dirty War Argentina.  More specifically, the paper explores healing through testimony as a planned process which requires two types of archives: that of the survivor and that of the abuser.  Because this conflict took place entirely within the bounds of one nation, healing, or even forward motion, on a national scale following such severe national trauma requires participation from both sides.  She argues that while the archive of survivor testimony is well supplied and that of the abuser is sorely lacking, this silence on the part of the abuser, even and especially post-conflict, is both violent and damaging to the process of healing.

Professor Rubio presents papers at the XV Congreso Internacional de Literatura Hispánica in Guatemala, and the Southeast 12th Coastal conference of Languages and Literatures, Savannah

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Professor Rubio presented the following papers at recent conferences  

“Francisco Giner de los Ríos: 100 años después”  - This year Spain celebrates the 100th anniversary of Spanish educator and philosopher Francisco Giner de los Ríos. This paper highlights the accomplishments of Giner and his legacy, such as the initiation of the Free Institute of Education, academic freedom, student-centered methodologies, among others.

“Fernando de Castro y la educación femenina en España” - Caught in between the dispute of liberals and conservatives during the 19th century, the name of Fernando de Castro has been relegated to a secondary role. This paper brings light to the important contributions that Castro had in the education for women. He founded seminars, schools, and program that enabled women to pursue an education. His ideas were the foundation of future schools during the 20th century. 

Program Assistant, Performance Evaluation

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Program Assistant at Social Impact
http://www.socialimpact.com/

Social Impact (SI) is a Washington, DC-area international development management consulting firm. SI’s mission is to improve the effectiveness of international development programs in improving people’s lives. We provide a full range of management consulting, technical assistance, and training services to strengthen international development programs, organization, and policies.
The Program Assistant will be supporting a variety of SI’s programs with clients, such as USAID and the Millennium Challenge Corporation (MCC). The Program Assistant will report to a Program Manager.

For more information about how to apply follow this link:
https://www.globaljobs.org/jobs/2588-arlington-virginia-social-impact-pr...

Program Assistant, Performance Evaluation

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Program Assistant at Social Impact
http://www.socialimpact.com/

Social Impact (SI) is a Washington, DC-area international development management consulting firm. SI’s mission is to improve the effectiveness of international development programs in improving people’s lives. We provide a full range of management consulting, technical assistance, and training services to strengthen international development programs, organization, and policies.
The Program Assistant will be supporting a variety of SI’s programs with clients, such as USAID and the Millennium Challenge Corporation (MCC). The Program Assistant will report to a Program Manager.

For more information about how to apply follow this link:
https://www.globaljobs.org/jobs/2588-arlington-virginia-social-impact-pr...

Arthur Reed

Scott Klein


Drew Bottaro

Herbert Daroff

Adamian Law Club

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The Adamian Law Club provides the opportunity to explore future career options in the legal industry, law related events, and allows students to meet others who share a common interest in law.

The Adamian Law Club provides the opportunity to explore future career options in the legal industry, law related events, and allows students to meet others who share a common interest in law.  On Monday February 23, The Adamian Law Club along with Professor Steve Lichtenstein, Pre-law Advisor, LTFP, and Undergraduate Career Services co-sponsored its annual panel, “So You Want to Go to Law School” comprised of the admissions officers from the 5 major area law schools.

Look for more events of the Law Club starting with Alumni speakers on March 25th and an LSAT seminar on April 15th.

Executive Board Members include: President: Lauren Rosenfeld; Vice President: Amanda Pine; Treasurer: Andrew Snodgrass; Communications Director: Davin McCarthy; Event Coordinator: Kim Elias; Social Coordinator: Michael Clement; Marketing and Social Media Manager: Lindsey Viscomi.

 

What you should know before taking the GMAT

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The Graduate Management Admission Test (GMAT) is the standardized test used by many graduate business schools to help evaluate the likelihood of success for potential students in MBA and other master’s level business programs. A GMAT score is regarded as uniform measure for evaluating potential students’ ability to handle the rigors of graduate management study — especially the quantitative aspects. 

The GMAT is composed of four sections: writing, integrated reasoning, quantitative and verbal.  Scores in the quantitative section, which focuses on problem solving and data sufficiency, have increased dramatically over the past decade. In 2004, a quantitative score of 48 would have placed you in the 86th percentile, meaning you scored better than 86 percent of test takers over the past three years. Not bad! In 2014, however, that same score would place you in the 74th percentile.

This is a testament to how competitive the graduate admissions landscape is becoming, especially with the influx of students from Asia and elsewhere abroad. You may have recent media coverage about how poorly American students do, especially in math, when compared to students from other countries. Some suspect it’s because American students don’t put in as much time preparing for the test. GMAC — GMAT’s parent organization — says average preparation is around 51 hours for all test takers. Almost a quarter of test takers spend more than 100 hours preparing, and yet another quarter reported spending 20 hours or fewer. GMAC can also show you that there’s a direct correlation between time spent preparing for the test and overall score.  

So how long should you prepare to get the score you’re after? It depends on your personal strengths and weaknesses, academic background and many other factors. The best resource for preparing is the GMAT website. There, you can find GMAT test-taking tips, and free practice tests to gauge your current skill level and how much more work you need put in before the real thing.

OK, so I’ve practiced and studied. But what’s it like to actually take the test? Writer Amy Choi described her experience in an article on Bloomberg called “I Took the GMAT with No Preparation. Here’s What Happened.” Choi experimented by not preparing at all and at one point engaged in random guessing as a test strategy. Needless to say, this would not be a tip you’d find on the GMAT website. Indeed, in the plethora of websites that offer test prep advice (many at cost, of course) spending plenty of time on test preparation is pretty much universally endorsed.

So, how did Choi end up? Overall, she was in the 73rd percentile. She actually knew enough about the test and how it works to create some strategies, even if she didn’t put in any study time on the material itself. You need to know these things as well. It’s important to understand, for example, that:

  • The GMAT uses algorithms that adjust the difficulty of the questions you’re asked, based upon your performance. If you get the answers right, you get harder questions and but also a higher base score.
  • You should finish the test at all costs because there’s a huge penalty if you don’t. That’s why Choi at one point resorted to random guessing.
  • All answers are final, and you can’t skip around. You have to make a choice.
  • Watch the clock so you don’t get penalized. Don’t agonize over answers and don’t dilly-dally, on-screen or off.

If you’re older, you might wonder whether age will have an impact on your test taking ability and results. To a degree it could, probably because you’ve been away from a test-taking environment. This is where preparation and practice become even more important. Practice exams and getting comfortable with the format of the questions in the four sections can help increase your comfort level and improve your results.

If you have disabilities, there are a variety of possible accommodations, including additional test time, more rest breaks, use of test readers, enlarged screen fonts and more.

Now hit the books!

News Category: 

Bentley Students Compete in National Competition

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The American Collegiate Moot Court Tournament

Students Mikaela Gilick (SR), Adria Clanton-Thuon (SO), Javier Monterrosa Hernandez (SO), and Amanda Pine (SO) successfully competed in the American Collegiate Moot Court Tournament in Miami Beach at Florida International University of Law on January 16-17, 2015.

test

In Memoriam Winter 2015

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The Bentley community is saddened to have lost the alumni, trustees, students, staff and others noted here.

1936 | 1937 1938 | 1939 | 1941 | 1943 | 1945 1947 1948 | 1949 | 1950 | 1951 | 1952 | 1954 | 1955 1956 | 1957 | 1958 | 1959 | 1960 | 1961 | 1964 | 1965 | 1966 | 1967 | 1969 | 1970 | 1971 | 1972 1973 | 1974 1975 | 1976 1978 | 1979 | 19801982 | 1985 1988 | 199019911992 | 1996 | 2003 | 2006Friends

1936 
Hugh Pedersen

1937 
John T. O’Malley

1938 
Gaetano Sola

1939 
James Clogher

1941 
George Dresser
Richard Sorgini

1943
William Felske Jr.

1944
Edward Holly Jr.

1945
William L. Johnson

1946
Nicholas Plasmati

1947
Winston Rosendahl
Demosthenes Stathis

1948
Walter Farrell
Lewis Lees

1949
Frank Brenton, Trustee Emeritus
Eugene Cadieux
George Dahlberg
Norman Delisle
Jeremiah Kennedy
Daniel Kinane Sr.
Joseph J. McCarthy
Thomas E. O’Brien
Claire (Saltzman) Syiek
John Toomey

1950
William Brick Jr.
Joseph Hewitt
Donald Kuehnle

1951
Robert Groff
Edward J. Kelley
C. Paul Luongo
Leon Manton
Paul Winkler

1952
Laurence Dowling
Peter J. Purcell

1954
John P. Hughes

1955
Ronald Minion
Richard Recchia

1956
Albert Caterina
Donald C. Cummings
William E. MacDonald
Norman Watson

1957
Paul Brady
Frances Connelly
Joseph Martella
William Phipps

1958
Bruno Guerra

1959
Linda (Turcotte) Grey
B. Frank MacDaniel
Paul Woodward

1960
William Gargan

1961
Chester Kowalczyk Jr.

1964
George Earnshaw
Anthony Sola

1965
Joseph Harper Jr.

1966
William Blankenship

1967
John Paine

1969
John L. Ault
Richard A. Brown
Thomas Paquin

1970
Michael McMullen

1971
James F. Fitzgerald

1972
Richard McAlpine

1973
Edward Peabody

1974
Paul Gagnon

1975
James Boothroyd

1976
Bernard Buchalter
Raymond McCarthy Jr.
Ralph Mirra

1978
Suzanne (Markarian) Foss

1979
Daniel Colanton
Thomas Rempelakis
   MSCIS ’83

1980 
Susan Daigle
David Godin

1982
Elizabeth Farley
Robert Zwicker

1983
Gary Beaudreau
Joseph Morin Jr.

1985
Robert D. Park ’MST

1988
Mark Derderian
Patricia Neylon

1990
Eileen (Kennedy) Burgermeister ’MBA
Matthew Verneris

1991 
Marcia (Bradley) Spears
M. Todd Thomas ’MST

1992
John A. Adams ’MST
Anne-Marie (Murphy)
   Doucette MSCIS ’02

1996
David Floyd ’MSA

2003
Pablo Martin

2006
Joan Cousins ’MST

 

Friends of Bentley

Badri Aghassi

   Professor Emeritus, Astronomy and Physics

Marjorie (Phipps) Buckley

   Former Dean of Students

John Grillo

   Former Professor, Computer Information Systems

Allan Oram

   Former Professor and Chair, Accountancy Department

H. Lee Schlorff

   Dean Emeritus and former Vice President for Academic Affairs

Observer Issue: 
Articles: 

Class Notes Winter 2015

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What's new and notable in your life? Share your breaking news — wedding, promotion, award, new job, and the like — with classmates and other members of the Bentley community. Go to the form at bentley.edu/classnotes.

1966 | 1974 | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 
1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 
2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 

 

1966

Jerome Rossi, Hopkinton, Mass., has joined the Board of Directors for Agree Realty Corporation. The alumnus recently retired from his post as senior executive vice president and group president of the TJX Companies.

1974

The Anti-Defamation League New England Region presented its 2014 Torch of Liberty Award to Richard Caturano MST ’85, Gloucester, Mass. The honor recognizes his leadership in promoting diversity and inclusion. He is a partner at McGladrey LLP.

1975

40th REUNION: June 5 to 7, 2015

Wentworth Institute of Technology has elected Jack Pini, Hopkinton, Mass., to the Board of Trustees and the Corporation of the Institute. The alumnus is executive director of athletic development at Bentley.

1976

The St. Thomas More Society of Worcester County honored John Dolan III, Worcester, Mass., with its Catholic Layperson Award in October 2014, as part of the organization’s 57th annual Red Mass. Dolan serves as administrative deputy assistant to the register of probate for Worcester Probate and Family Court.

1977

Brian Greene, Sudbury, Mass., has joined Fenway Consulting Group as managing director. He was previously director at BFS Associates Inc.

1978

James Barlow, Leominster, Mass., is now business systems analyst–IT for NEC Energy Solutions. His previous employer was Abt Associates.

J. Peter Reilly, Fort Lauderdale, Fla., has joined the green power company Eltron Inc. as planning and research manager and COO.

1979

Revolabs announced the appointment of Jim Fairweather, Maynard, Mass., to executive vice president of global sales. The alumnus has worked in the high-technology industry for more than 30 years.

1980

35th REUNION: June 5 to 7, 2015

Stephen Holcomb, South Windsor, Conn., has been tapped as chief executive officer by SmartPay Solutions, which provides pay-as-you-go workers compensation solutions for payroll companies, insurance agents and insurance companies.

Robert Orlando, Milton, Mass., has joined video and search provider RAMP as chief financial officer. His previous post was CFO and VP of finance at CallMiner Inc.

Bill Pike, Cumberland, Maine, is a member of the founding team and chief business development officer for Wellomics LLC, a biotech firm focused on natural products.

Kathleen (Cuticello) Simione, Hamden, Conn., is co-director of the new Center for Women & Business at Quinnipiac University.  She joined the university in 1989 and serves as associate professor of accounting.

1981

Judy (Jacques) Beckman, Jamestown, R.I., has been named the academic fellow in the U.S. Securities and Exchange Commission’s Office of the Chief Accountant. The one-year appointment takes her to Washington, D.C., through August 2015. Beckman serves as a resource for SEC staff working to interpret and communicate research related to the agency.

1982

David Flynn, Glastonbury, Conn., joined Sterne Agee Financial Services as a financial adviser, providing wealth management, college plans and tax services.

Tata Consultancy Services welcomes Costa Tsatsarones, Burlington, Mass., as engagement director. He was previously with IBM.

1983

Alan Sobel, Rockaway, N.J., has joined the Board of Directors for CytoSorbents Corporation, a critical care immunotherapy company. He is the managing member of Sobel & Co. LLC.

1984

Sandra (Shillings) Lemoine, Fair Oaks Ranch, Texas, is now senior vice president, marketing, and bank officer with Sonora Mortgage.

Susan (DelGrosso) Plomin, Chicago, Ill., has joined Blacksmith Applications as senior project manager.

1985

30th REUNION: June 5 to 7, 2015

John Colucci, Wenham, Mass., has been voted a trustee of Massachusetts Continuing Legal Education Inc. The alumnus is managing director for the Woburn office of McLane, Graf, Raulerson & Middleton Professional Association.

Holly Gagnon, Philadelphia, Miss., has accepted a Board of Directors position for the Mississippi Arts and Entertainment Center. She is president and CEO of the Pearl River Resort.

Jeffrey Kendall, Weston, Conn., has joined Pleio Inc. as senior vice president, operations and technology. His previous position was chief information officer for the Affinion Group.

Tom Maguire MBA ’88, Essex Junction, Vt., was elected to the Board of Directors of the Northeast Research and Education Network. He serves as director of network services for Vermont State Colleges.

Bill McManus has reestablished a law practice in Cambridge, Mass., after having lived in North Carolina for the past 12 years. He is managing senior partner of the firm, which concentrates on the purchase, renovation and management of investment properties and real estate throughout Greater Boston.

Eric Yarbro, Little Neck, N.Y., has joined Colliers International as executive managing director. Most recently, the 27-year industry veteran was senior vice president with CBRE.

1986

Glen Casey, Short Hills, N.J., has been tapped by American Century Investments for the newly created position of vice president and global head of products. He joins the firm after 17 years at Goldman Sachs Asset Management.

Brian Kehoe, Kingston, Mass., has been promoted to senior regional manager, New England, for Teva Pharmaceuticals.

Daniel Sutherby MSF ’03, Sudbury, Mass., has taken the reins as chief financial officer for Surgical Specialties Inc., a medical device manufacturer.

1987

Karen (Pompeo) Burke, Franklin, Mass., founded K. Burke Payroll Consulting in October 2014.

Brad Carlson, Acton, Mass., has been elected partner at Gray, Gray & Gray LLP, a certified public accounting and advisory firm. He has served as director of tax since joining the firm in 2011.

Alfonso de Orleans- Borbon, Monte Carlo, Monaco, has been promoted to chief executive officer of Racing Engineering Group. The team won the GP2 World Championship in 2013.

HF Management Group founder Timothy Feeney, Boxford, Mass., has been named a director for SemiNex Corp. His background includes serving as chief financial and administrative officer for Aspeon Inc.

Lisa (Payne) Haynes, Ashburn, Va., has been appointed chief financial officer of the Mortgage Bankers Association. She joins MBA from Fannie Mae, where she was most recently vice president for operational accounting.

Michael Reney, Boston, Mass., was honored among 150 hospital and health system “CFOs to Know” by Becker’s Hospital Review, a monthly publication of business and legal news and analysis related to hospitals and health systems. The alumnus has been chief financial officer for Brigham and Women’s Health Care since 2008.

Philip Trudeau, Hopkinton, Mass., joined MRI Software as vice president of global sales. He was previously employed by SAP America.

1988

Beth Davies, Medfield, Mass., has accepted a position as associate dean of academic affairs administration at the New England College of Optometry. The alumna leaves a human resources post at Bentley, where she worked for 25 years.

Public relations firm InkHouse has hired Keith Giannini, Fitchburg, Mass., as vice president. Most recently, he was with MSLGROUP (formerly Schwartz Communications).

Tina Papadopoulos, Culver City, Calif., has joined Venice Arts as director of development. She also coordinates development and outreach for the Los Angeles Greek Film Festival.

Nancy Wine, Waltham, Mass., is now IT communications analyst for Biogen Inc.

1989

Alexandra Lanza and Craig Lawton were married in New York, N.Y., on August 31, 2014. A reception followed at Le Parker Meridien overlooking Central Park. The alumna is a global supply chain executive.

Hammock Dunes Club has tapped Benjamin Peck, Palm Coast, Fla., as assistant general manager–finance. He was previously CFO at Sawgrass Country Club.

Gary Saykaly ’MBA, Atlanta, Ga., has joined Franklin Street as a senior director. He arrives from Cushman & Wakefield, having been a senior director of southeast retail sales for the firm and a member of its national retail investment advisory team.

1990

25th REUNION: June 5 to 7, 2015

Shelly (Morin) Hirn, Wilton, Conn., was promoted to senior vice president and director of retail banking and commercial services at Bankwell. She has 24 years of experience in the financial industry and joined Bankwell in 2013.

Donald LaLiberte ’MSA, Berkley, Mass., was installed as Deputy Grand Master of Masons, the second-highest ranking officer of the Grand Lodge of Massachusetts, in January 2015.

Janet (Goulet) Murphy, Cromwell, Conn., has been appointed director of finance for the town of Clinton. Her previous post was staff accountant for her hometown of Cromwell.

1991

Gary Ferrera, Littleton, Colo., has been named executive vice president and chief financial officer for DigitalGlobe. He most recently served as CFO at Intrawest Resort Holdings.

Patrice Grant, Marlborough, Mass., has joined the team at High Performance Learning Inc. as client services director, a new position for the firm.

Rainmaker LRO has hired Deborah Lasota ’MSF, Topsfield, Mass., as a director of multifamily sales. Her background includes more than eight years in business development for CCH, a Wolters Kluwer business; and for JP Morgan Chase.

Patriot National Bank NA has hired Richard Muskus Jr., Riverside, Conn., to serve as executive vice president– chief lending officer.

The Children’s Place welcomes Anurup Pruthi MSF ’94, Clifton, N.J., as senior vice president and chief financial officer. His previous post was CFO at Reliance Industries Ltd. in Mumbai, India.

Steven Stanganelli ’MSF, Amesbury, Mass., was admitted to the National Association of Personal Financial Advisors (NAPFA) in 2014; he also became a member of the Association of Divorce Financial Planners. The alumnus earned certification as a college funding adviser through both eCollegePro and the College Planning Relief Network.

1992

Charles Dockendorff ’MSA, Plymouth, Mass., has joined the Board of Directors for Keysight Technologies Inc. He is executive vice president and chief financial officer at Covidien PLC.

Steven Elliott ’MST, Rosenberg, Texas, has joined GBH CPAs PC as a tax manager. He has more than 30 years of diverse public accounting experience.

Fleetmatics Group PLC has appointed Brian Norris ’MBA, North Andover, Mass., to the newly created position of vice president of investor relations. Previously, he was senior director of investor relations for EnerNOC Inc.

1993

Colleen Burns, Brookline, Mass., is co-founder and managing partner of Better Business Globally LLC, aconsulting firm that provides pre- and post-relocation services for expatriate families domestically and abroad. She continues her private practice in psychotherapy.

Tuulia Haveri, San Diego, Calif., is a new member of the Microsoft team, serving as director, technical sales, North America. Her last post was with Nokia.

PeopleFluent, whichprovides social human capital management technology, has named Rajan Venkitachalam MBA ’14, Acton, Mass., as vice president of product management. His résumé includes executive posts at Bedrock Technologies, ServiceNow and Microsoft. Most recently, he was director of program management at Caradigm.

1994

Scott Palladino ’MBA, Charlotte, N.C., joined Patriot Underwriters Inc. as branch manager of its Southeast Regional office, overseeing marketing and underwriting responsibilities.

Karen (Wisniewski) Wright, Canton, Mass., has accepted a senior marketing communications specialist position with Boston Children’s Hospital.

1995

20th REUNION: June 5 to 7, 2015

Timothy Brennan, Hopkinton, Mass., was promoted to sergeant in the Hopkinton Police Department in December 2014. He has been with the department for 12 years.

Tricia (Watkins) Gervasi, Auburn, Mass., has joined Murphy Insurance Agency as human resources manager. She is an active member of Northeast Human Resources Association (NEHRA), Society for Human Resource Management (SHRM) and Central Massachusetts Employer’s Association (CMEA).

Franklin Gorrell ’MSA, Haymarket, Va., was cast as William Gillette in Ken Ludwig’s The Game’s Afoot, or Holmes for the Holidays, presented last fall at McLean’s Alden Theatre.

Patrick Lavoie ’MST, South Easton, Mass., is the new Tax Group director at CBIZ Tofias. He is a member of the High Net Worth Individuals and Family Groups Practice.

Donna Pironti ’MSA, Bryn Mawr, Pa., has been named partner at Savran Benson LLP.

1996

Timothy Barry ’MST, Abington, Mass., has been elected partner at Blum- Shapiro. The alumnus is a tax partner with more than 20 years of experience.

Susan Burud, West Townsend, Mass., has joined Janet Cramb and Company Real Estate as a sales associate. She focuses on aiding buyers and sellerswith residential properties in central Massachusetts.

Kahllua Herlihy-Sutphin, Sterling, Va., has been appointed chief financial officer of the National Conference Center. Previously, she was corporate controller for Modus Hotels & Potomac Hospitality Services in Washington, D.C.

Chantrise Holliman, Atlanta, Ga., was a 2014 winner of the Atlanta Families’ Awards for Excellence in Education. Recipients are recognized for raising levels of student achievement and self-esteem, and for collaborating with multiple stakeholders to benefit students.

Anthony Pagliarulo ’MST, Medfield, Mass., has been named partner, practice leader and New England lead by NewVantage Partners. In addition to establishing the company’s IT Transformation Practice, the alumnus heads data strategy, data governance, and big data initiatives in New England.

1997

Kuwait International Bank has appointed Jamal Al-Barrak MBA ’99 as general manager of the Investment Department. David Collier, Peabody, Mass., has accepted a position as vice president, delivery services, at Epsilon. He was previously employed at Hill Holliday.

Jerry Gage-Anderson MBA ’11, Hudson, N.H., is now senior finance manager for Akamai Technologies. He joins the company from Vistaprint.

Daved Langguth, Boston, Mass., has accepted a position as director for Mellon Capital. He was previously employed by EACM Advisors LLC.

In October 2014, Bryan Parsons, San Francisco, Calif., was appointed to the national Board of Directors of the Human Rights Campaign, the largest civil rights organization working to achieve equality for lesbian, gay, bisexual and transgender Americans.

Marco Tieri and wife Jennifer (Meaney) MBA ’02, Reading, Mass., welcomed a daughter, Gabriella Antonia, on June 5, 2014. She joins big sister Valentina Jaime, 3.

1998

PolyOne Corporation, whose focus is polymer materials and services, has named Javier Echevarria, Westlake, Ohio, to serve as vice president, global sourcing. The alumnus held several globally oriented positions at Procter & Gamble, most recently, associate director of external supply solutions.

1999

James Baker, Portsmouth, N.H., has been named partner at the Pierce Atwood LLP law firm. The alumnus is an attorney in the Business Practice Group.

Francisco Sala, Guaynabo, Puerto Rico, was selected by Caribbean Business for its 2014 publication highlighting Puerto Rico’s top business leaders under the age of 40. He serves as operations manager/integrated services for Ferguson Enterprises.

Kenneth Wisniewski III ’MBA, Lakeville, Mass., has been promoted to infantry battalion commander in the Massachusetts Army National Guard.

2000

15th REUNION: June 5 to 7, 2015

Brian Anderson, Rochester, Mass., welcomed son Henry on August 18, 2013. The alumnus recently joined Aramark as marketing manager.

Eric Cohen and wife Erica are happy to announce the birth of their daughter, Emily Rebecca, on October 25, 2014.

Doug Eichner, Signal Mountain, Tenn., has joined Sherman and Reilly as vice president and general manager.

Younes Hamdi, Watertown, Mass., has accepted a position as enterprise account executive at Information Builders. He was previously employed by Kapersky Lab.

Sean Kelley wed Geoffrey Herrick on July 26, 2014, in Lake Tahoe, Calif. Celebrating with the couple were William McShane ’02 and Mark Heit ’02.

Angela Nuss, Braintree, Mass., a commercial lines account manager at Morrill Insurance Agency LLC, has earned her CISR (Certified Insurance Service Representative) designation.

Sven Ripper MBA ’01, London, England, has joined online eyewear retailer My- Optique as chief marketing officer.

Newman Architects has welcomed Sara (Lakin) Ruggiero, Hamden, Conn., as marketing specialist.

Taylor Valentine, Brooklyn, N.Y., has been promoted to chief invention officer at Horizon Media. In this brand-new position, the alumnus will identify and lead strategies that foster invention across every facet of the media services agency. During seven years as senior vice president, social media strategy, Valentine created and built the company’s social practice.

2001

Demetria Johnson, Mattapan, Mass., is now lead IT internal auditor for Commonwealth Financial Network. She was recruited to develop and implement the IT audit function.

Tara Zraunig, Beverly, Mass., has joined PMAC Lending Services as senior compensation analyst.

2002

Heather (Gambino) Baldassari, West Roxbury, Mass., welcomed daughter Vivian Christina on July 31, 2013. She joins sister Giuliana, age 2.

Pooja Danswani and Neil Mansukhani said “I do” on April 26, 2014. Celebrating with the couple were Yanina Faour ’02, Anik Strimber ’02 and Tiffany Wright ’02.

Beth (Lavoie) Devoe, Haverhill, Mass., announces the birth of daughter Briana on October 1, 2014. She joins Olivia, 4, and Joshua, 3.

Margaret Fortier ’MSHFID, Medford, Mass., published the article “Visualizing Information for Client Reports” in the June 2014 issue of the Association of Professional Genealogists Quarterly.

Kevin Higgins married Joseph Testani on September 7, 2014, on Staten Island, N.Y. Other alumni on hand to celebrate were Keith Brady ’02, John Avgoustakis ’03, John Harris ’04, Jeff Yazel ’04, Konstantine Klitsas ’04, Ryan Martin ’04 and Ryan Consigli ’02.

Dawn (Ullmar) Mathews, Simsbury, Conn., welcomed daughter Olivia Mae on January 29, 2014. The family also includes 3-year-old Lucas.

Brian Perry ’MBA, Rancho Santa Margarita, Calif., was appointed president of Mercury Defense Systems (MDS), a subsidiary of Mercury Systems Inc. He previously served as vice president and general manager of Mercury’s Services and Systems Integration Group.

Tracy (Janicki) Schmitz and husband Jacob, Waltham, Mass., are proud parents of a first child, Grace Elizabeth, born January 14, 2014.

Jennifer (Meaney) Tieri ’MBA and husband Marco ’97, Reading, Mass., welcomed a daughter, Gabriella Antonia, on June 5, 2014. She joins sister Valentina Jaime, age 3.

2003

Frank Baird III and Lola Ali-Oke tied the knot on September 18, 2014, at Cambridge City Hall. The alumnus recently accepted a job with TomTom Inc. as U.S. legal counsel.

Elizabeth Bierman ’MBA, Mahtomedi, Minn., is serving as president of the Society of Women Engineers. She is a senior project engineer at Honeywell Aerospace.

Matthew Gross MSA ’04 and wife Amy (Mead) ’04, Stoughton, Mass., announce the birth of Harper Caroline on September 10, 2014. She joins sister Avery Madisyn, age 2.

Katie (Monahan) Kinsley, New Canaan, Conn., welcomed daughter Serena Mary on July 3, 2014. She joins sisters Madelyn, 7, and Emerson, 5.

TrueX Media, an online advertising technology company whose CEO is Joseph Marchese, West Hollywood, Calif., has been acquired by 21st Century Fox. The software company Qlik has tapped Maria del Carmen Pere-Perez ’MBA, Oakland, Calif., as senior manager, global technology partners.

Lawrence Perreira MBA ’14, Randolph, Mass., has been promoted to global product owner by State Street, where he has worked for almost 10 years.

Amanda (Keller) Rea and husband Todd MBA ’09, Colchester, Vt., welcomed son Cooper to the world on April 26, 2014. Their new arrival joined sister Lucy, age 5.

2004

Anthony Cancelliere and wife Meghan, Rocky Hill, Conn., welcomed daughter Anna Grace on January 16, 2014.

Katherine (Oliver) Dilly, Stoneham, Mass., has been named to the CARES Foundation Board of Trustees. The organization creates awareness and raises money for a rare adrenal disorder called congenital adrenal hyperplasia.

Nancy Marshall Communications has hired Jessica Donahue, Augusta, Maine, as account executive.

Janelle (Johnson) Estes MSHFID ’07, York, Maine, is the new director of research strategy at UserTesting. Most recently she was a user experience consultant at Nielsen Norman Group.

Amy (Mead) Gross and husband Matthew ’03, MSA ’04, Stoughton, Mass., announce the birth of Harper Caroline on September 10, 2014. She joins 2-year-old sister Avery Madisyn.

Amy (Gorga) Wells and husband Jeff MBA ’08, MSA ’09, North Attleboro, Mass., are the proud parents of Avery Sarah. She joins big brother Alec, age 2.

Priscilla (Viveiros) Zibell, South Boston, Mass., greeted daughter Quinn on June 24, 2014. The alumna has begun a new job as business analyst for BBC International.

2005

10th REUNION: June 5 to 7, 2015

Mark Alaimo MSPFP ’06, Methuen, Mass., has joined Twin Focus Capital Partners as director of client advisory. His experience includes serving as a principal in a fee-only comprehensive wealth management firm and as a tax manager at a regional CPA firm.

Chante Bonds, West Roxbury, Mass., played with the U.S. Women’s Flag Football national team in the world championship tournament, held in September 2014. The team won the silver medal. A four-year starter for Falcons women’s basketball, Bonds is an assistant coach at the University of Massachusetts, Lowell.

Steven Buonaiuto ’MBA has been appointed chief financial officer for Sparta Systems.

Joe Burgoyne, Waltham, Mass., is now regional sales manager for the Henry Company.

Christina Cannellos Henchman MBA ’06, Westford, Mass., has joined MFA Cornerstone Consulting as a director in its valuation practice.

Doug D’Agata, Wenham, Mass., is president and CEO of National Protective Systems Inc. The company’s Campus Shield personal duress security system won a recent Best Product award at ASIS in Campus Safety magazine.

Scott Demers, Lewiston, Maine, is co-founder of Cheat!ng Gourmet. This is a new brand under the Demers Food umbrella, which got its start in 2012 selling “crabbies,” based on his grandmother’s recipe. A new frozen appetizer, lobster crostini, expands the brand and sells in Costco and BJs stores nationwide.

Ashley Desmond, Boston, Mass., has affiliated with Hammond Residential Real Estate in Chestnut Hill.

Verizon Innovation Center has hired Angela Fuccillo, Winchester, Mass., as marketing communications manager. The alumna is a Six Sigma Green Belt and Lean Bronze Certified.

J. Nicholas Slottje MSREM ’09 and Jennifer Tourangeau were married on May 3, 2014, in Kennebunkport, Maine, in the company of 34 fellow alumni. The wedding party included Victoria (Tourangeau) Martell ’07, Jillian Tourangeau ’10, Gregory Tourangeau ’13, Stacey (Pensyl) Buono ’05, James Thibadeau ’04 and Colin O’Neill ’04. The couple honeymooned in Antigua and Nevis.

2006

Nahomi (Fort) Carlisle, Waltham, Mass., has joined the legal team for the city of Brockton. She was most recently a staff attorney for the Committee for Public Counsel Services in Worcester.

Pierre Foucault ’MBA has joined the Commonwealth Bank of Australia as analyst, corporate financial services. Denayr Gant, Torrington, Conn., joined the Masonry Division of O&G Industries in its sales and operations team. His previous position with the company was human resources generalist.

Katherine McGinn wed Nicholas Hall on July 26, 2014, in Burlington, Vt.

Meredith (Willett) Messina and husband Michael MST ’13, Stamford, Conn., welcomed their first child, Ella Marie, on March 11, 2014.

Michael Purpura and wife Meghan (Hart) ’07, MSA ’08, Ashland, Mass., said hello to son Carter Anthony on September 15, 2014. Sister Kaycie Rose, age 4, completes the family.

Jessica Rosenthal and Michelle Newton were married on August 4, 2014, in a private ceremony on a sailboat in Perkins Cove, Maine.

2007

Patrick Bair, Rochester, N.Y., was promoted to manager, business systems and customer experience, by Thermo Fisher Scientific.

Katie (Brooks) Belanger ’MSA, Billerica, Mass., received a Women to Watch award from the Massachusetts Society of CPAs. The honor goes to women who have made significant contributions to the accounting profession, their organization and community, and the development of women as leaders. The alumna is an audit manager at Alexander Aronson Finning CPAs.

Stephen Kennedy married Alexis Rodriguez in August 2014. Kevin Daniels ’07, David Cawley ’07, MSA ’08 and Will Quinn ’09 were in the wedding party. Kennedy has taken a new job with Synchrony Financial, serving as senior director, University Relations and Business Leadership Program.

Werner Krings ’MSPFP, Feldkirchen-Westerham, Germany, earned a Master of Science in business and management research from Henley Business School Greenlands, U.K., on September 26, 2014. He was admitted as a doctoral candidate to start his thesis.

Marisa Levine, San Francisco, Calif., joined Vox Media as account director. Her previous post was with ESPN.

Kate (Polito) Pierce, Rockford, Mich., founded LionShark Digital Marketing LLC in February 2014.

Meghan (Hart) Purpura MSA ’08 and husband Michael ’06, Ashland, Mass., welcomed son Carter on September 15, 2014. He joins 4-year-old sister Kaycie Rose.

Graham Ranks MST ’10, Merrimack, N.H., has been promoted to accounting and audit manager at Caras & Shulman PC. During seven years with the firm, he has managed the audit practice as well as provided tax and advisory services to closely held businesses and individuals.

Marcy Rebello wed Eric Simoni on August 31, 2014, in East Providence, R.I. The alumna, who holds a master’s degree in public health from Johns Hopkins Bloomberg School of Public Health, began a new job as senior program manager, TeleHealth, at Massachusetts General Hospital.

Mark Riordan MSF ’08, Boston, Mass., was promoted to senior associate at Income Research + Management. He has been with the company since 2012.

Eamon Walsh, Revere, Mass., and Emre Ulasti MSF ’08, Istanbul, Turkey, have founded OneGround, a direct to customer shoe company. The business model focuses on affordable prices by shipping directly from the factory.

Meghan (Scranton) Wilson, Coventry, Conn, is now dealer principal for Scranton Cadillac Buick GMC. She is the youngest female General Motors dealer in the country.

2008

Michael Burley, Chicago, Ill., has joined Anchor Bolt Capital as associate. Jennifer (Zickell) Costa, Winchester, Mass., welcomed son Christopher William on April 27, 2014.

Stacy Diamantini wed Jeffrey Begin on May 17, 2014, in Portsmouth, R.I. Bridesmaids included Jennifer Sarson ’08, MSPFP ’09 and Lauren Gotimer ’08.

Jamie Gagne and Jim Agostino said “I do” on August 2, 2014, in Boston, Mass. The couple reside in Twentynine Palms, Calif., where Jim is stationed as a first lieutenant in the United States Marine Corps.

Max Heyman wed Ludmila Bosco Ackerman on March 8, 2014, in Buenos Aires, Argentina. Alumni attending were Ronald Bravo Vera ’08, and Maria Gomez ’10, MBA ’11.

Tiffany Lee, Miami Beach, Fla., has joined H.I.G. Capital as senior accountant.

Matthew Pinkham and wife Katie, Framingham, Mass., are the proud parents of Heidi, born July 9, 2014.

Sharon (Risoldi) Prendergast MST ’09 and husband Nicholas, Georgetown, Mass., welcomed daughter Audrey Mae on February 23, 2014.

Jillian (Flaherty) Proia, Hudson, Mass., has joined the staff of Bentley University as business systems analyst.

Jenna (Arnold) MSA ’09 and husband David Surface MSREM ’09, Lynnfield, Mass., announce the birth of a son, Jackson, on August 2, 2014.

Paul Tetzel, Boston, Mass., has opened the law firm Paul L. Tetzel, Esq. in downtown Boston. He spent the previous eight years as a practicing attorney.

2009

Tyler Breton, Park City, Utah, is founder and CEO of Makemoji, a social network that allows users to create and share emoji. The app had more than 10,000 users within its first 10 days in the Apple App Store.

Rebecca Ciccarelli and Anthony Panetti were married on September 20, 2014, at the Riverhouse in Haddam, Conn. They marked the occasion with 14 other alumni. The couple live in Manchester, Conn.

Seamus Donoghue ’MST, Chicago, Ill., has joined the Tax Department of public accounting firm Ostrow Reisin Berk & Abrams Ltd.

Shaylyn Murphy, Nantucket, Mass., earned “40 Under 40” honors for 2014 from Cape & Plymouth Business. She is senior development officer of marketing and communications at Nantucket Cottage Hospital.

Monica Nicholas and Kristopher Dambach were married on August 9, 2014, in Kennebunkport, Maine. Bentley alumni in the wedding party included Ashley Aiken ’09, Sara Pravda ’09, Doug Logan ’09 and Zach Gostanian ’09.

Todd Rea ’MBA and his wife, Amanda (Keller) ’03, Colchester, Vt., said hello to son Cooper on April 26, 2014. The new arrival joined sister Lucy, age 5.

Jennifer Wilson and Nicholas Vigliotti MSA ’10 were married at Wilson Farm in Lexington, Mass., on September 13, 2014. The couple reside in Brooklyn, N.Y.

Rachael Zaffini MSA ’10 married Timothy Menton on September 5, 2014, at Black Rock Country Club in Hingham, Mass. Bridesmaids included Tatiana (Casale) Mullaney ’09; Katrina Holmstedt ’09; Daniella Summa ’09; Allison Honeyman ’09, MBA ’10; Courtney Bowen ’09; Jessica Ducharme ’09; Elisa Maggio ’09 and Nicole Hallisey ’08. The alumna

recently joined Berkshire Group as a tax analyst.

2010

5th REUNION: June 5 to 7, 2015

David Donahue married Lindsay Baldner on May 24, 2014, at Indian Pond Country Club in Kingston, Mass. Joining the celebration were Allen O’Brien ’10, James Lakowitz ’10, Ryan Doyle ’10, Courtney Bartlett ’10, Keith McSweeney ’10 and Brett Kirkland ’12.

James Fleuriel ’MBA, Salem, Mass., was promoted to senior manager at Mc- Gladrey LLP in October 2014. 

Havas Media has promoted Jaclyn Griffin, Chicago, Ill., to analytics, research and technology supervisor.

Ruchit Jain ’MBA, Mumbai, India, has joined the Sales and Marketing Department for Gurjar Gems Pvt. Ltd. The alumnus also heads the retail initiative for Gurjar Gems.

David Lanphear MBA ’11, MSIT ’11, welcomed daughter Brittany on July 14, 2014.

BerryDunn has hired Francesco Manzo ’MSA, Salem, N.H., as senior manager in the tax practice. He was most recently employed with Deloitte.

Kristin Marconi MST ’11 wed Robert Belisle on July 4, 2014, in Simsbury, Conn., surrounded by many Bentley alumni. After a honeymoon in St. Lucia, they reside in Salem, Mass.

Joe McKenna, Webster, Mass., was elected state representative for the 18th Worcester District in the November 2014 election.

Dan Merica, Washington, D.C., has been promoted to political producer at CNN. He has worked for the company since 2011.

Jennifer Meyers ’MST, North Easton, Mass., has joined Gray, Gray & Gray LLP as a director in the Tax Department. She is a member of the American Institute of Certified Public Accountants and the Massachusetts Society of CPAs.

Lan Mi ’MSA, Lexington, Mass., is a Realtor with Coldwell Banker Residential Brokerage.

Kelly Rose, Medford, Mass., has been promoted to senior program manager at the Center for Business Intelligence.

Michael Salvatore, Avon, Conn., welcomed son Lucas on July 18, 2014. The alumnus has been promoted to senior middle market underwriter by The Hartford.

Christine (Olson) Sebald and husband Andrew, North Prairie, Wis., are the proud parents of twins Alice Katherine and Ezra Donald, born on April 3, 2014.

Wedding bells rang for Katharine Tibbetts and Garren Hilow on September 20, 2014, at the groom’s childhood home in Strafford, N.H. The couple celebrated with 24 Bentley alumni, including Garrett Brown ’09, who officiated the ceremony.

Mariya Todorova ’MBA, ’MSF, Watertown, Mass., has joined Clinton Health Access Initiative as financial analyst.

The Siegfried Group LLP welcomes Sean Trask ’MSA, Ayer, Mass., as senior associate.

Melissa Van Dover MBA ’11, Broomfield, Colo., has published a book, PALEO Cleanse, with Ulysses Press. The book was ranked a bestseller in the Detoxes & Cleanses category on Amazon.

Brainshark has promoted Carmen Viejo, Brighton,Mass., to business analyst.

2011

Lisa Cunningham ’MSPFP, North Adams, Mass., has joined True North as a financial adviser. Previously, she worked in Waltham as a wealth planner for high net worth families.

Tom D’Eri, Fort Lauderdale, Fla., has been named by the Miami Herald as one of its 20 Under 40 Emerging Leaders. The alumnus is COO of Rising Tide Car Wash, a social enterprise with the primary mission to employ adults with autism. The company was featured in the Winter 2014 issue of this magazine.

EMC has tapped William Duval, Brighton, Mass., as senior financial analyst. He joins the company from the Virtual Computing Environment Company.

Taylor Fisher, Frederick, Md., has joined the Frederick Keys, a minor league baseball team, as sponsorship account manager. He spent the 2014 season as GM for the Old Orchard Beach Raging Tide of the Futures Collegiate Baseball League of New England. The Keys, the “High-A” class A baseball affiliate of the Baltimore Orioles, are based in Frederick.

Leah (Liebler) Grosky, San Jose, Calif., has joined Hortonworks as marketing manager.

Michael Johnson MST ’12, Arlington, Va., is now tax senior with Baker Tilly Virchow Krause LLP.

Doniella Mckoy, Garrison, N.Y., has joined the New York City Office of Emergency Management as continuity of operations planner. She earned a Master of Science in healthcare emergency management from Boston University and is now a Level 1 Professional Continuity Practitioner.

Dominique Miles wed Naoufal Fikar in December 2012 in Marrakesh, Morocco. Gerly Adrien ’11 was on hand to witness the ceremony.

Lauren Paglierani MST ’13 and Nicholas Aquino were married on September 26, 2014, in Boston, Mass. They are living in Watertown.

Adriana Phillips, Brighton, Mass., has joined TJX Companies as IT compliance auditor.

Alexander Staehelin, Manchester, England, is the new infrastructure commercial manager for Manchester City Football Club.

Sean Valiente, Waltham, Mass., serves as director of finances for MassChallenge, the world’s largest startup accelerator and competition program.

2012

Megan Blier, Hoboken, N.J., has joined Prudential Financial as associate manager, individual life financial strategy. 

Richard DePalma, Chicago, Ill., was promoted to IT project manager, finance transformation, for GE Capital. He joined the company in 2012.

TIAA-CREF welcomes Scott Furlong MSHFID ’13, Cambridge, Mass., as senior information architect.

Rikki Lee Larson married Ross Sabasteanski on July 5, 2014, at Ross’s cottage in Harpswell, Maine. The couple, who began dating as Bentley freshmen, make their home in Boston, Mass.

At PricewaterhouseCoopers, Jelena Majkic ’MSA, Charlestown, Mass., has transferred from Assurance to Forensic Services.

Olgaliz Perez-Abreu, Boston, Mass., has joined Michael Page as recruitment consultant.

Kevin Roisin, Somerville, Mass., is a senior developer for Coherent Path, a cloudbased loyalty analytics and personalization platform for retailers.

Christine Shpock MSA ’12, San Francisco, Calif., was hired as inventory planner–women’s, for Gap Inc./ Old Navy.

NBCUniversal has promoted Casey Zmudzinski, Studio City, Calif., to manager, global content protection.

2013

Garrett Harding ’MST, Acton, Mass., is a certified public accountant with KLR, which merged with Freshman and Ferraro PC in January 2015.

Taylor Feery, Brighton, Mass., has been promoted to portfolio manager for BNY Mellon. She has been with the firm since 2011.

Abigail Matthews, San Francisco, Calif., has accepted a position with Deloitte & Touche as audit assistant.

Michael Messina ’MST and wife Meredith (Willett) ’06, Stamford, Conn., welcomed their first child, Ella Marie, on March 11, 2014.

Taylor Murphy, Brookline, Mass., is now product specialist at Staples.

Ross Riskin ’MST, ’MSPFP, Orange, Conn., released an eBook in January 2015 titled Winning: How to Succeed in An Online Graduate Program. He is vice president at Riskin & Riskin PC — a small public accounting firm — and managing member of Riskin Advisory LLC, a college financial planning practice.

Emily Roy, New York, N.Y., has accepted a job with Prosek Partners as assistant account executive.

Matthew Solomon, Brighton, Mass., has been promoted to senior assistant director, finance, for Marriott International.

Christina Sullivan ’MBA, Hanover, Mass., has joined O’Connor & Drew PC as senior forensic accountant.

2014

In June 2014, Callie Anderson, Bedford, Mass., joined Right Networks as marketing and partner relations assistant.

Brandy Asplundh, Brighton, Mass., has accepted a position as support engineer for HubSpot.

Allen Chiu, Chicopee, Mass., is a field auditor for the Office of the State Auditor.

Raffaele Del Sarto ’MBA, Cambridge, Mass., has founded OpenFarm, a company that aggregates local farms and offers delivery to a customer’s chosen grocery. The alumnus also serves as a field energy consultant for SolarCity.

Michael Fritz ’MSHFID, Framingham, Mass., partnered with Bentley professor Paul Berger to write the book Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line, set to publish in March 2015. The pair met in Berger’s Statistics 625 course. Fritz is usability engineer at PeopleFluent.

Christopher Jin, Jersey City, N.J., has accepted a position with Misys Financial Software as business consultant P1.

MacKenzie Magner, Somerville, Mass., has joined Mullen Advertising as assistant digital media planner.

Adrianna Merrill, Burlington, Mass., is web manager for Onset Computers.

Hubspot hired Madhumita Naryan, Andover, Mass., as support engineer in January 2015.

Elizabeth Papp ’MBA married Cale Putnam on October 18, 2014.

Evan Perkins, South Hamilton, Mass., has joined Boston Partners Financial Group as associate.

Courtney Swan, Boston, Mass., has accepted a position as consolidations coordinator at John  Hancock. She was previously a consolidation intern at the company.

Savills Studley, the commercial real estate brokerage company, has promoted Xander Walbridge to research manager.

Observer Issue: 
Articles: 

Intern Oxfam America

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Your Experience Matters When Choosing an MBA

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“I don't have enough experience to apply for my MBA. But I'm working and will have enough in a couple of years.”

“That’s what a lot recent college graduates first tell me,” says Lindsay Hobbs, a graduate school admissions officer at Bentley University.

And yet nothing could be further from the truth, she points out, thanks to a variety of MBA programs now available for students whose experience ranges from little or none to substantial.  

Why the feeling of inadequacy or concern? It’s usually because recent college graduates in particular don’t think they have enough business experience to impress admissions directors, to hold their own with more seasoned students, or to get the most out of their education because they can't filter it through some real-life experience.

Is this feeling justified? The honest answer is . . . hardly ever.

“There really is an MBA for every student,” says Hobbs.   

In fact, while there are many considerations in determining whether, when, and where to get an MBA, one of the biggest is how much experience you have. Fortunately, today’s MBA landscape is filled with options that speak directly to the question of experience.

If you have two or fewer years of job experience, you probably want to consider a full-time MBA program that is especially designed for people with little or no experience, people who often are fresh out of college. Bentley developed just such a program a few years ago and response by eager millennial students was immediately strong.

A full-time program works well for students who can handle the financing and who want to get both the broad-based business background and the credential that will testify to it. Many times these are college graduates who have an excellent undergraduate education but no marketable skills or knowledge to impress employers and testify to their ability to make an immediate contribution to the bottom line. That’s why liberal arts graduates in particular find MBA programs for recent grads so attractive.

Even if you have three to five years of experience, a full-time “Emerging Leaders” MBA such as the one at Bentley or Mount St. Mary’s University in Maryland might be right for you because it enhances your business understanding and often gives you the ability to specialize through a program concentration. Additionally, students enjoy career counseling targeted toward young professionals, real-world opportunities such as internships and corporate immersion projects, and global business experience courses that expose students to other cultures.

Bishakha Shrestha, a student with some experience in hotel management, decided she needed an MBA to advance her career. “As I moved up to the managerial level, I felt that my undergraduate education in hospitality kind of narrowed my view and perspective. And since I wanted to move up the career ladder, I knew I needed to increase my knowledge and know-how regarding business management. I decided to pursue an MBA after working three years in the same company. I realized that if I didn’t start then, I would never get an MBA degree.”

That perspective often applies as well to working professionals, who choose to pursue their degrees through part-time MBA programs, almost all of which are conducted in the evening, some of which also offer online options. These options can vary, ranging from entire courses for foundation or core courses, to real-time interactive engagement with classroom teaching. Working professionals in these programs typically enjoy mid-management status and often feel that what they learn from their fellow student s adds significant value to their educational program.

Finally, for students who are mid-career and have significant experience in business or other endeavors, there are a variety of formats and options, ranging from traditional full-time two-year programs to innovative programs like the Bentley MBA (11 months) to executive MBA programs that vary in time, distance learning options, and frequency of on-campus classroom learning. Students in such programs have often been identified as having special promise and have employers who are targeting them for senior management upon completion of their degree.

With the return on investment that many MBA programs deliver, you can be sure that no one will be laughing at you when you collect that signing bonus.

News Category: 

Am I too young to get my MBA?

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Is there a “right time” for you to pursue a full-time MBA? 

The answer for many college seniors or recent college graduates students is unquestionably “Yes, and the right time is now,” especially if they haven’t majored in business.

That’s not to say that corporate recruiters don’t appreciate the value of a quality education in the liberal arts. But the fact is that most organizations are looking for employees who can hit the ground running and make an immediate contribution. This fact has been documented by a variety of preparedness surveys as of late. Even if you do have an undergraduate business degree, an MBA will give you greater knowledge and expertise in areas involving leadership and problem solving. Some MBA programs also allow students with undergraduate business degrees to “waive out” of core courses and substitute more advanced electives to enhance their specialization.

There are a variety of reasons to get your MBA early in your career:

  1. Focus your ambition: You can devote your time entirely to launching your career, rather than having to squeeze professional development into the day-to-day job routine. In graduate school, professionals whose job it is to produce highly competent, sought-after graduates will guide your development.
  2. Test the waters: You can gain hands-on experience through programs that bring corporations into the classroom. While not all programs offer this, the best include them to integrate theory and practice. The huge benefit here is that you’re exposed to industries, problems and team roles before making a commitment to a full-time position in any one area. You’re able to learn about your own strengths and weaknesses, likes and dislikes — all of which factor into a happy and prosperous career.  
  3. Make a statement: You have an advanced degree before most of the pack, a credential that tells employers a lot about your drive, your dedication, and your value as an employee.
  4. Specialize in a hot industry: You can often gain industry or disciplinary specialization, either formally or informally. In addition to getting your MBA, you can tailor your focus to something taking off in the market right now. Some MBAs specialize in high-tech or health care, for example. Others offer the opportunity for concentrations in areas such as business analytics or financial markets.
  5. Build tech skills: Whether it’s financial modelling or inbound content marketing, the rapid pace of change in the business world is creating unprecedented high demand for those who can leverage productivity through technology.
  6. Make more money, earlier: You can demand a higher starting salary or a better salary than you likely would have had slowly climbing the ranks from your current role.  
  7. Get a quick return on investment: The Graduate Management Admission Council conducted a survey in 2012 that found that MBA grads typically recoup one-third of their investment immediately upon graduation, and 100 percent within four years.

There are many good reasons for recent college graduates to pursue an MBA. But obviously it’s not a decision to be taken lightly. Even with loans and grants, and that fast ROI, there are income and opportunity costs that you’ll need to accommodate. You need to make sure that you’re ready to make the commitment, as the best MBA programs are extremely rigorous. You’ll have to sacrifice social life to get the most out of your degree program, especially with the ever-present shift of education to a team-based model, reflecting today’s workforce. However, sacrificing a bit of your personal life now and gaining a degree before you have a family or other obligations makes a lot of sense. It will be much harder to step away from bigger responsibilities a few years from now.

Benefits of an Early MBA

Many millennials want to know what they will get out of an MBA. How exactly would it change them? Two Stanford professors, Charles O’Reilly and Beth Benjamin, researched that topic and found that three things stood out. First, MBAs do successfully prepare millennials to become a first-time manager. Second, the degree sparked their initiative to undertake everything from starting a new project to managing growth. Third, it gave them interpersonal understanding necessary for managing strategic differences with a boss, or blending work, life and family. 

What about work experience?

Some argue that an MBA is not the only way to acquire a foundation for career success — it is best to first spend time in a job gaining real-world experience. But the fact is that the average age of Graduate Management Admission Test (GMAT) test takers worldwide is dropping (as measured from 2008 to 2012). 

Finally, recent surveys (including Bentley University’s recent research on millennials) confirm the widely held belief that lifelong learning will be necessary for career success. The MBA provides an important foundation, one that can and must be built upon throughout your career. The knowledge capacity, salary and rank you want to have over your lifetime depend on your pace and when you’re willing to get started.

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Is an MBA the new bachelor’s degree?

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In these increasingly competitive economic times, it’s easy to think that the MBA — or a master’s degree in general — is the new bachelor’s degree, and that you have to go back to school if you want to advance your career. Relax. Some of the best minds in business believe that, even in the age of “credential inflation,” it’s more about what you know and how you’ve been trained over which degrees are on your résumé.

We do live in unprecedented educational times in American history, where more than 33.5 percent of people over age 25 now hold at least a bachelor’s degree, up from 26 percent in 2006. Additionally, 11 percent now hold a graduate degree, up from 9 percent just 10 years ago, according to the New York Times and USA Today. The increase in the number of MBA degrees in particular is astonishing: only 11.2 percent of master’s degrees were in business in 1971, but in 2012, they were a whopping 25.4 percent, according to American Interest.

In terms of future earnings, however, education level matters less these days than in previous generations and field of study matters more, according to the Washington Post. Research shows that those students with STEM majors (science, technology, engineering or math) earn up to 50 percent more over their lifetimes than humanities majors, even with lesser degrees. Sixty-five percent of STEM workers with bachelor’s degrees earn more than non-STEM workers with master’s degrees, and 47 percent of STEM workers with bachelor’s degrees earn more than non-STEM workers with doctorates.

If you’re reading this, it’s probably too late to change your undergraduate degree to a STEM focus and make top dollar. However, the statistics above paint a picture of the job market today, with a clear message especially for non-STEM workers: Graduate degrees can provide a boost in earning power that might otherwise be unavailable.

Dissatisfaction with their undergraduate college experience also motivates some students to look seriously at an MBA. According to Forbes, only 62 percent of millennials agree that their undergraduate college experience “has paid off,” compared with 84 percent of Gen Xers and 89 percent of baby boomers. Conversely, the percentage who say that college was not beneficial is growing.

One study found that 40 percent of college seniors fail to graduate with the complex reasoning skills needed in today’s workplace. Given to freshmen and seniors, the test measures the gains made during college in critical thinking, writing and communication, and analytical reasoning, according to the Washington Post.

There may never be a better time than now to pursue an MBA. Research indicates that many employers still are not willing to invest in training millennial employees and want employees who can hit the ground running. A host of additional challenges continues to face today’s millennial college graduates. They include a perception by employers that recent graduates are unwilling to pay their dues, have difficulty communicating with managers, and pose a real problem because of their lack of preparation. Even recent college graduates themselves express concern over how well prepared they are. 

Today’s MBA allows recent college graduates to answer those concerns. Providing a broad-based understanding of business fundamentals, the MBA also lets students specialize via concentrations in both disciplines and industries. Further, the degree provides a firm understanding of the culture, language and issues that define the practice of business today.  Finally, an MBA signals to employers that the degree holder has the ambition and determination to succeed in business by virtue of the commitment made to earn the degree.  

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