Marketing Transformers!
Thank you to all who joined us at Marketing Transformers, our all-day marketing panel event held on Friday April 27th at Bentley University. Each panelist was once a graduate student working at the Center for Marketing Technology. We are proud to display the insights from our CMT alumni, who are now making marketing decisions in big companies like Endurance, Sonos and Dell EMC.
Listen to our Keynote Speaker Pierre R. Berthon, an esteemed professor who recently published a scientific paper titled "Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World". He was kind enough to share some of his results with our audience. Take a look at his thought-provoking research, or watch him speak about brands and fake news here.
