Bentley's MS in Marketing Analytics recently ranked # 21 in Eduniversial's annual rankings of best graduate Marketing programs in North America. Eduniversal bases its rankings on three main criteria: program reputation, salary of first employment, and student satisfaction. The rankings are often used by students and employers to determine the quality of an institution, its programs, and its graduates.
Developed in consultation with marketing, database and marketing research firms, the Master of Science in Marketing Analytics (MSMA) program meets the changing needs of today’s global, information-driven marketing environment. Students gain the critical expertise in qualitative and quantitative analysis that is in high demand among leading companies across a range of industries.
Graduates of the Marketing Analytics program benefit from longstanding recruiting and placement relationships that Bentley has with regional, national, and global marketing firms. Recent graduates have accepted positions at some of the world’s leading organizations — Arnold Worldwide, Chadwick Martin Bailey, Cognos, Digitas, eDialog, EMC Corp., Epsilon, Fidelity Investments, Global Gillette, Marriott International, Members Plus Credit Union, and State Street Corp., among others — with positions including marketing coordinator, marketing analyst, senior research analyst, manager of strategy, and director of Internet marketing.