Supported by TLN grant, we are going to organize two talks and one discussion panel for Business Analytics Methods, Techniques and Applications Innovation.
Registration link will be available soon.
Business Analytics Summer event at Bentley
Business Analytics Methods, Techniques and Applications Innovation
A Bentley Thought Leadership Network for Analytics Challenges
Date: June 13th, 2015
Location: Wilder Pavilion, First Floor – Adamian Academic Center, Bentley University (175 Forest Street, Waltham, MA)
Regular talk session: Analytics challenges in business services
Title: Why Do We Care About Uplift Modeling? Introducing Uplift Modeling for Business Analytics
Speaker: Victor Lo, Vice President at Fidelity Investments
Abstract:
Data mining or data science has been widely applied in many areas over the past two decades. In marketing, for example, predictive modeling has been routinely employed to identify likely responders to marketing treatments. This talk will introduce an emerging subfield known as Uplift modeling which takes a further step to identify individuals who are truly positively influenced by a treatment as opposed to finding those who may naturally respond regardless of the treatment. This approach allows us to identify the “persuadables” and thus optimize target selection in order to maximize treatment benefits. This important subfield of data science/business analytics/data mining has gained significant attention in areas such as personalized marketing, personalized medicine, and political election with plenty of publications and presentations appeared in recent years from both industry practitioners and academics. In this talk, I will explain the concept of Uplift, compare with the traditional approach, discuss some Uplift modeling methodologies that can be implemented with standard software, and illustrate with an example.
Title:
Finding Key Opinion Leaders in Oncology using Data Analytics and Visualization
Speaker: Dag Holmboe, Founder of KlurigAnalytics
Abstract:
Key Opinion Leaders (KOL) are important in any industry including the pharmaceutical industry. A top KOL can influence their peers to promote a company's products and services in a highly competitive space. A top performing KOL is critical to the success of a company, especially in the pharmaceutical space. Klurig Analytics works with pharmaceutical companies to identify the primary KOLs in their domain. This talk will introduce the analytics process of first defining the parameters that make a KOL. Then discuss accessing and analyzing the data that helps identify and rank the KOL. The final step is visualization of the data that results in actionable steps.
Panel discussion: Perspectives of Business Analytics among Researchers, Educators, and Practitioners
Fotios Kokkotos, Partner, Trinity Partners
Danielle Lee, Vice President, Dynatrace
John Ni, Assistant Professor at University of Rhode Island
Alan Olinsky, Professor at Bryant University
Yu Amy Xia, Associate Professor at Northeastern University