Before entering academia, he was an account executive at Saffer Advertising in Chicago. The professor’s teaching centers on creativity, advertising, marketing communication and promotion, and marketing fundamentals. His research interests include enhancing creativity in business and the classroom and strategies to improve how marketing and business are taught.
In his own classroom, Aylesworth has enlisted improvisational comedy to help students boost their business skills. He has trained in the techniques himself and performed improv in the Boston area, and shares the relevant lessons in a graduate course called Enhancing Creativity.
Aylesworth has been published in the Journal of Marketing Education, Journal of Advertising and Journal of Business Research. He holds MBA and PhD degrees in marketing from Indiana University.
